Budget & Pricing Guide

What is the real cost to publish on Google Play?

Plan your Android launch budget accurately. From mandatory Google fees to closed testing solutions and store listing assets.

Find testers Concierge Service

Illustration of the cost to publish an app on Google Play

Interactive Budget Simulator

Estimate your total launch budget

Estimated Total

~25 €

Google Developer Account ($25)

One-time mandatory registration fee

14-Day Closed Test (12 testers)

Store Listing Assets (~80€)

Icon, banners & professional screenshots

D-U-N-S Number for Company (0€)

Official business identity validation

Detailed cost breakdown to publish on Android

Google Play Developer Account Registration

Mandatory one-time fee to register your personal or organizational developer account on Google Play Console. No annual recurring subscription.

$25 USD (one-time)

14-Day Closed Testing Phase (12+ Testers)

On TestMonApp, you can get your 12 testers 100% free by testing other apps in the community, or choose the Concierge service for hands-off guaranteed opt-ins.

0€ (Community) or from 49€ (Concierge)

Store Listing Assets (Icon, Screenshots, Feature Graphic)

Google requires high-res icons (512x512), feature graphics (1024x500), and phone/tablet screenshots to publish your store listing.

0€ (DIY / Figma) to 150€ (Freelance)

Identity Verification & D-U-N-S Number

For organization accounts, obtaining a D-U-N-S number from Dun & Bradstreet is completely free, but takes 1 to 4 weeks to be issued.

Free (0€)

Google Play Service Fees on In-App Purchases

Google collects a 15% service fee on your first $1M USD of eligible earnings each year through the 15% Service Fee Tier program (30% above $1M).

15% under $1M/year

Google Play Pricing & Fees FAQ

Are there annual recurring fees for a Google Play developer account?

No. Unlike Apple Developer Program which charges $99 USD per year, Google Play only requires a single $25 USD one-time registration fee for the lifetime of the account.

Can I publish an app on Google Play without paying any agency for testers?

Yes! With TestMonApp, you can participate in the community testing exchange system to get your 12 active testers for 14 days without spending a single euro.

Is the D-U-N-S number really free for organization accounts?

Yes. You can request your D-U-N-S number directly on the official Dun & Bradstreet portal at no cost for Google Play verification.

How does Google calculate the 15% fee on in-app sales?

Enroll in the 15% service fee tier in Google Play Console. All developers are eligible for the 15% rate on their first $1 million USD of annual earnings.